Let’s Raise a Glass…at Purim

Purim is one of the Jewish holidays most closely tied to wine.  Unlike holidays that mainly use wine for Kiddush, Purim highlights drinking wine as an expression of joy and gratitude.

The story of Purim takes place in the Persian Empire, under King Ahasuerus (aka Xerxes I).  King Ahasuerus hosted lavish feasts that included copious quantities of wine.  It was at these banquets, hosted by Queen Esther, where the downfall of Haman was set in motion. Wine played a key role in these feasts and established wine as a symbol of Purim’s joy and divine providence.

The Talmud even suggests drinking ad d’lo yada – until one cannot distinguish between “Blessed is Mordechai” or “Cursed is Haman.”

Drinking wine with festive foods is a central element of the Purim holiday.  For your celebration, choose wines that balance joy, tradition, and accessibility.  Moderately priced bottles like Moscato, Pinot Noir, and Morad Passion Fruit Wine offer festive joy without breaking the bank. Pair them with hearty dishes or sweet hamantaschen, and you’ll have a Purim table that honors tradition while delighting every palate.

Tips for Choosing Purim Wines:

• Balance tradition and fun: Include at least one sweet or fruit wine alongside classic reds.
• Labels of OU, OK, or Kof-K indicate a Kosher wine.
• Pairing logic: Sweet wines for desserts, structured reds for meats, crisp whites for fish and lighter fare.
• Whites and sparkling wines: Chablis: a dry, low oaked chardonnay; or Champagne. These bring brightness and elegance, perfect for balancing rich foods and adding a celebratory flair.
• Classic reds: Cabernet Sauvignon and Syrah blends are bold and hearty. Pinot Noir is a lighter red. These wines pair well with hearty Purim dishes such as lamb, brisket, or stuffed pastries.
• Sweet and playful wines: Moscato and fruit wines (like Morad’s Passion Fruit Wine from Israel) These wines are popular for their festive, dessert-friendly character.